Brand Identity, Digital & Spatial Design
Call us your Visual Translator
Studio EYC brings your Brand DNA to life through brand identity design, art direction, packaging, websites and spatial graphics.
Erica Y Choi, Founder at Studio EYC
You See vs. They See
People only experience what you put in front of them.
Your product is thoughtfully made. Your service is warm.
But before people experience either, they encounter your brand. Your name, signage, packaging and website give them their first reasons to trust you.
Proven formulas can improve performance.
But when everyone follows the same playbook, businesses begin to look alike. What worked for someone else cannot fully express what makes you yours.
We start with your character, culture and convictions. Then we translate them into a clear, distinctive visual language that connects the first impression to the experience that follows. So people can recognise you, build trust and find reasons to return.
Our Services
Good branding gives your organisation and product a personality, making your audience wants to interact with your business.
The business will foster the deeper connection with your audience when it becomes more emotional driven and personal to them. It distinguishes your product from others in your industry and provides an emotional reason to choose your product.
We begin by delving deep into your brand essence, values, and goals. Through meticulous market research, strategy, and collaboration, we craft design directions that your audience will recognise and remember.
Our comprehensive identity covers the colour palette, typography, imagery, and other design elements, building a cohesive and memorable brand. Documented with clear application guidelines, we ensure seamless integration of your new identity across all brand touchpoints.
What's Included
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Brand Strategy
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Primary, Secondary logotype
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Icons & Favicon
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Colour Palette
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Primary Typeface
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Visual Direction
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Typography Hierarchy System
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Custom patterns
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Stationery Set
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Brand guidelines
See our FAQ at the bottom, we have answered what you will from collaborating with us.
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We redefine property branding, signage, and wayfinding with a dynamic approach that transcends the conventional, from its core purpose to the visitor's journey. Whether it's transforming mixed-use blocks or infusing character into residential buildings, our expertise goes beyond bid preparation, fostering a creative partnership that reshapes the very fabric of urban spaces. Compliant with the latest UK Government regulations, our installations of wayfinding signage become opportunities for enhancement, blending functionality with creativity for positive transformations that speak volumes.
Our design strategically harmonises visuals with architectural narratives and aesthetics. In our partnership, we begin by immersing ourselves in the architectural brief, exploring typology and functionality. Through site visits, scenario tests, and mock-ups, we validate our intuitive approach, considering both space and human behaviour. The result is an expressive design that shapes spaces that reflect your vision while enhancing the overall experience for residents, visitors, and users alike.
What's Included
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Signage Design
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Iconography Design
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Colour Palette
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Primary Typeface
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Wayfinding system
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Typography Hierarchy System
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Custom patterns
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Hoarding Design/ Construction Notice Graphics
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A4 Poster Template Design
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We specialise in crafting intuitive, engaging, and conversion-driven website experiences to elevate your brand's online presence. Our meticulous process begins with a deep dive into your brand persona, visual language, objectives, community, and identity. Armed with this insight, we develop design directions that truly resonate. SEO (Search Engine Optimisation) helps your website rank higher in search results, and we integrate SEO strategies during the design phase.
From extensive market research to collaborative brainstorming, wireframing, prototyping, and iterative design revisions, we ensure functionality and aesthetic appeal. We handle every aspect, from user experience to the final website build, ensuring it's optimised for all devices.
What's Included
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SEO Strategy
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Custom Wireframe
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Concept Design
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Web Development
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We steer the visual aesthetics and storytelling of your brand's imagery, ensuring it aligns seamlessly with your identity, values, and message. Our collaborative and strategic approach begins by integrating core messaging and identity into a comprehensive art direction plan. This includes selecting locations, crafting mood boards, developing style guides, and briefing photographers and set designers.
We meticulously choose photographers whose style harmonises with the brand's vision, guiding them throughout post-production to maintain consistency. We provide hands-on creative direction during shoots, refining compositions, and overseeing the visual narrative to ensure alignment with the agreed-upon art direction.
What's Included
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Shot Mood Board
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Production Guide
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Photograph Retouch
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In addition to our core services, we provide a diverse range of design offerings that you can tap into to tailor a comprehensive solution for all your current needs. Explore our additional design services to enhance and customise your brand's creative journey. Whether it's refining your visual identity or exploring unique design elements, we have the expertise to elevate every aspect of your brand.
What We Offer
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Social Communication templates
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Report / Publication Design
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Packaging Design
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Poster Design
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Brand Merchant Design
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Experties
Our Branding & Design Process
Our emotionally intelligent approach to branding starts with understanding your business and the people you want to reach. We explore your character, their needs and the cultural context that connects you. That understanding guides every stage of brand strategy and design.
Discover your Brand DNA
We begin with a conversation about your business, your ambitions and what feels out of step. Through a questionnaire and discussion, we uncover the character, values and convictions that make your business yours. Together, we establish a clear direction for your brand.
Understand your people
We explore your audience, your market and the cultural context around them. What matters to people? What feels familiar? What earns their trust? These insights help us find meaningful ways for your brand to connect, while staying true to who you are.
Design your visual language
We translate that understanding into a distinctive brand identity. Your logo, typography, colours and imagery work together to express your character. We develop and refine the design with you, building a visual language your audience can recognise and your team can use confidently.
Bring your brand to life
We carry your identity into the places people encounter your business. Depending on your project, this could include packaging, website design, signage, publications or spatial graphics. Each application connects the first impression to the experience that follows.
Keep your brand consistent
We equip you with brand guidelines and design assets so your team can carry the identity forward with clarity. We agree the support you need after launch, with ongoing design available as your business grows. Your brand has room to evolve while remaining recognisably yours.
This approach ensures your brand isn’t just beautiful. It’s unforgettable, relatable, and connected to the hearts of those who matter most. We help brands find your voice and make lasting emotional connections.
How Our Service Feels Like
"We wanted to connect better with our design-conscious clients. Erica did an incredible job crafting a brand that truly represents our business and resonates with our target audience. Now, we're attracting clients who appreciate thoughtful design and attention to detail. Studio EYC delivered carefully considered, detailed branding that appeals to design professionals."
✔️ ATTRACTING IDEAL CLIENTS
✔️ BRAND AWARENESS
Conor O'Sullivan & Fred Miles
Founders of Float Engineering
"We struggled to find time for our brand, often reacting to design tasks as they came up instead of planning a comprehensive strategy. We're now attracting ideal projects, capturing our audience's attention. Erica at Studio EYC's collaborative and efficient communication style has been key to this transformation. She truly understands our brand and values, ensuring that the design deliverables are spot on."
✔️ AUDIENCE PAYS ATTENTION
✔️ ATTRACTING IDEAL PROJECTS
Carol Dwyer
Founder of Deeney's
"Our brand persona wasn’t refined and consistent before working with Studio EYC. At the start, Erica was able to articulate our brand’s messaging and spent a lot of time to make sure she understands us truly. Not everyone does that! She was very caring and she picked up all the details. She also looks out for us to make sure we don’t get lost down a different path."
✔️ IMPROVED BRAND IMAGE
✔️ BRAND AWARENESS
Summer Black
Co-founder of Coconut & Moo Moo
At Studio EYC, our branding journey typically unfolds in 3-4 stages, tailored to fit the unique needs of your brand or product. A strong visual identity is built on thorough research and a deep understanding of your brand’s essence. We believe collaboration is key, so your involvement and feedback are essential every step of the way. Depending on your availability, the size of your organisation, and the complexity of your strategy, the process usually takes 2 to 6 months.
Want to know more? Explore our process above.
At Studio EYC, we understand that every business is unique, and we want to make sure you receive the most thoughtful fee proposal possible. To get started, just fill out the simple form on our contact page.
Then, we'll schedule a relaxed 30-minute coffee chat with our founder, Erica, to get a feel for your project. Within 48 hours of our conversation, you'll receive a customised fee proposal. During our chat, we’ll dive into the heart of your project—learning about your target customers, challenges, brand values, and expectations. We believe that the more we connect with you and your team, the better we can tailor our solutions to fit your needs perfectly. So, please bring your decision making partners to our chat.
Contact us to kick-start the conversation!
We translate your message and values into a comprehensive visual language—whether it's through publications, signage, packaging, or posters. If you're looking to build or refresh your brand, delivering just a logo doesn't do justice to your full potential. Here’s why: logo is like the face of a brand, but your brand and its visual voice deserve a strategic design approach to truly shine. Imagine your brand as a friend—you wouldn’t just care about their looks without understanding their personality and how they connect with others.
Our clients value our ability to dig deeper, creating a complete brand experience that resonates with their audience and reflects the community they serve. Studio EYC develops thoughtful strategic and engaging visual identities to ensure your brand stands out with authenticity and purpose. We’re about building a genuine, cohesive connection, not just a pretty face.
If this resonates with you, schedule a coffee chat with our founder Erica and your business partners. Simply fill out the form, and we’ll take it from there.
Note:
If you’re a strategy or broader creative agency looking to team up with a brand designer like us, we can schedule a chat via here.
We offer a comprehensive project fee that covers the entire branding process. If you're an SME founder seeking a focused creative boost without a junior designer salary (£23K), our 'Subscription' pricing tiers are worth exploring.
Learn more about our Agency Subscription.One of our core components 'Signature Identity' starts £4,500. Every project is unique, and we believe in delivering customised solutions that align perfectly with your brand's challenges. We understand that with tools at your fingertips, you can create the artwork on your own. But collaborating with us makes the decision-making easier, simpler, and a whole lot more exciting.
For an accurate quote tailored to your needs, schedule a coffee chat with our founder Erica and your business decision-makers. We’d love to hear about your goals and discuss how Studio EYC can bring your vision to life—no jargon, just a friendly chat over coffee or tea. You’ll receive your fee proposal within 48 hours.
Filling the form is all you need.
We also offer 'SUBSCRIPTION',
A flexible design subscription by Studio EYC. Choose from 3 tiers, commit for minimum 3 months, and get high-impact, ongoing creative without the overhead. The investment starts from £850 per month.
Read MoreOur design fee includes website development, particularly when advanced scripts are required. We also incorporate SEO (Search Engine Optimisation) strategies during the design phase to help your website rank higher in search results. If you have an IT team, we’re happy to collaborate with them to avoid additional development costs for web or SEO work. Keep in mind that SEO often requires in-depth competitor research, copywriting, planning, and administrative tasks, which may affect the overall design fee.
Note: For sales pages and brand marketing sites, we prefer using Webflow or WIX Studio, avoiding the need for custom coding.
Browse our website project here.
Our warm and human-centric design solutions are crafted with care, ensuring your brand identity is memorable, your visual personality shines, and your publications or social content resonate deeply with your audience. We provide you with a clear, thoughtful brief that outlines our strategy and actionable steps, along with multiple drafts to refine and perfect your brand’s story.
After our signature Brand Suite, you’ll have a comprehensive Brand Guideline, all in one convenient online place. This isn’t just another guide showing what your brand name and logo look like. Our unique brand guide will remind you and your team of your brand’s purpose, distinct personality, and audience, capturing its essence in the purest form—like a sanctuary. All you need to do is rely on this guide to keep your brand and approach consistent, no matter how large your team becomes. Complete with downloadable assets, it serves as your ultimate brand reference.
Additionally, you’ll be invited to a private Slack chat, where I’ll be available to answer your questions from day one, continuing through after the asset delivery. For anything beyond the basics, our monthly affordable & flexible Agency Subscription keeps your brand image consistent and builds trust with your audience—month after month. Our collaborative and efficient communication ensures we truly understand your brand and values, delivering solutions that are spot on.
With us, you’ll feel energised, attract ideal projects, capture your audience’s attention, and elevate your brand image.
Read here what our clients said about working with us.