Crafting Culturally Nuanced Brands
Call us your Mind Reader
At Studio EYC, we're here to see your dream with you, and transform a good idea into a great brand.
Erica Y Choi, Founder at Studio EYC
How can you inspire others if your brand lacks clarity?
Without clear messaging,
no one understands your brand's values.
Branding is like making a friend—your logo is just a name or face. What really matters is how they make you feel. That’s where we come in. We build brands that forge deeper connections, aligning every visual detail with your brand's purpose. Whether you're launching, refreshing, or reimagining, we tailor our approach to make sure your brand truly resonates. When your visual language speaks clearly, it builds connections that need fewer words.
Case study
How We Build Emotionally Resonant
Envision
We start with heart. Our tailored survey and checklist take you on a deep dive into your brand’s story, your audience, and your dreams for the future. Together, we’ll map out the soul of your brand — crafting a persona and voice that feels genuine, speaks your truth, and connects with your people. This is where your brand’s transformation begins, setting the tone for everything we create together.
Culture
We don’t stop at the surface. Our signature research uncovers the cultural nuances and emotional vibes that make your audience tick. We get to know your people, what moves them, and how your brand fits into their world. This ensures that your brand speaks their language — naturally, meaningfully, and on a level that matters. Because when your brand resonates deeply, it’s remembered.
Identify
Here’s where the magic happens. Your brand’s look and voice take shape — from logos that leave a lasting impression, to colours, typography, and visual elements that capture your essence. Every design choice reflects who you are and what you stand for. We build a visual and verbal identity that feels unmistakably you, one that sticks with people from the first glance to every interaction after.
Amplify
Now we take your brand out into the world. From a website that flows seamlessly and feels like home to your audience, to social media that tells your story and packaging that stops people in their tracks, we make sure your brand shines on every platform. It’s all about building connections that last — making every click, swipe, and glance a step closer to turning fans into lifelong advocates.
Support
We don’t just launch and leave. With our Six-Month Success Plan, we’re right there with you for the journey. Whether it’s refining, refreshing, or strategising, we’re in it together — ensuring your brand stays vibrant, consistent, and ahead of the curve. You’re never on your own, because long-term success is what we’re after.
This approach ensures your brand isn’t just beautiful — it’s unforgettable, relatable, and connected to the hearts of those who matter most. We help brands find your voice and make lasting emotional connections.
At Studio EYC, our branding journey typically unfolds in 3-4 stages, tailored to fit the unique needs of your brand or product. A strong visual identity is built on thorough research and a deep understanding of your brand’s essence. We believe collaboration is key, so your involvement and feedback are essential every step of the way. Depending on your availability, the size of your organisation, and the complexity of your strategy, the process usually takes 2 to 6 months.
Want to know more? Explore our process above.
At Studio EYC, we understand that every business is unique, and we want to make sure you receive the most thoughtful fee proposal possible. To get started, just fill out the simple form on our contact page.
Then, we'll schedule a relaxed 30-minute coffee chat with our founder, Erica, to get a feel for your project. Within 48 hours of our conversation, you'll receive a customised fee proposal. During our chat, we’ll dive into the heart of your project—learning about your target customers, challenges, brand values, and expectations. We believe that the more we connect with you and your team, the better we can tailor our solutions to fit your needs perfectly. So, please bring your decision making partners to our chat.
Contact us to kick-start the conversation!
We translate your message and values into a comprehensive visual language—whether it's through publications, signage, packaging, or posters. If you're looking to build or refresh your brand, delivering just a logo doesn't do justice to your full potential. Here’s why: logo is like the face of a brand, but your brand and its visual voice deserve a strategic design approach to truly shine. Imagine your brand as a friend—you wouldn’t just care about their looks without understanding their personality and how they connect with others.
Our clients value our ability to dig deeper, creating a complete brand experience that resonates with their audience and reflects the community they serve. Studio EYC develops thoughtful strategic and engaging visual identities to ensure your brand stands out with authenticity and purpose. We’re about building a genuine, cohesive connection, not just a pretty face.
If this resonates with you, schedule a coffee chat with our founder Erica and your business partners. Simply fill out the form, and we’ll take it from there.
Note:
If you’re a strategy or broader creative agency looking to team up with a brand designer like us, we can schedule a chat via here.
We offer a comprehensive project fee that covers the entire branding process, including property signage and wayfinding. If you're an SME founder seeking a focused creative boost for your existing brand, our VIP DAY pricing tiers are worth exploring.
Learn more about our VIP DAY.One of our core components 'Signature Identity' starts £4,500. Every project is unique, and we believe in delivering customised solutions that align perfectly with your brand's challenges. As an agile, micro-sized agency, our team scales with your project, allowing us to offer more flexible and cost-effective design fees compared to traditional agencies.
For an accurate quote tailored to your needs, schedule a coffee chat with our founder Erica and your business decision-makers. We’d love to hear about your goals and discuss how Studio EYC can bring your vision to life—no jargon, just a friendly chat over coffee or tea. You’ll receive your fee proposal within 48 hours.
Filling the form is all you need.
We also offer 'VIP DAY', 1 day design service to elevate your brand presence for busy self-starters and micro business owners, tailored to your brand strategy. Read More
Our design fee includes website development, particularly when advanced scripts are required. We also incorporate SEO (Search Engine Optimisation) strategies during the design phase to help your website rank higher in search results. If you have an IT team, we’re happy to collaborate with them to avoid additional development costs for web or SEO work. Keep in mind that SEO often requires in-depth competitor research, copywriting, planning, and administrative tasks, which may affect the overall design fee.
Note: For sales pages and brand marketing sites, we prefer using Webflow or WIX Studio, avoiding the need for custom coding.
Browse our website project here.
At Studio EYC, we're here to help your brand not just look good, but also build a meaningful connection with your audience. Our warm and human-centric design solutions are crafted with care, ensuring your brand identity is memorable, your visual personality shines, and your publications or social content resonate deeply with your audience. We provide you with a clear, thoughtful brief that outlines our strategy and actionable steps, along with multiple drafts to refine and perfect your brand’s story.
In the end, you’ll have a comprehensive 'Brand Guideline' all in one convenient online place. This guide will remind you and your team of your brand’s purpose, your audience, and how to represent your brand visually. Complete with downloadable assets, it serves as your ultimate brand reference. Our collaborative and efficient communication ensures we truly understand your brand and values, delivering solutions that hit the mark.
With us, you’ll feel energised, attract ideal projects, capture your audience’s attention, and elevate your brand image.
Read here what our clients said about working with us.
FAQ
Our Services
Good branding gives your organisation and product a personality, making your audience wants to interact with your business.
The business will foster the deeper connection with your audience when it becomes more emotional driven and personal to them. It distinguishes your product from others in your industry and provides an emotional reason to choose your product.
We begin by delving deep into your brand essence, values, and goals. Through meticulous market research, strategy, and collaboration, we craft design directions that your audience will recognise and remember.
Our comprehensive identity covers the colour palette, typography, imagery, and other design elements, building a cohesive and memorable brand. Documented with clear application guidelines, we ensure seamless integration of your new identity across all brand touchpoints.
What's Included
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Brand Strategy
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Primary, Secondary logotype
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Icons & Favicon
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Colour Palette
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Primary Typeface
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Visual Direction
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Typography Hierarchy System
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Custom patterns
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Stationery Set
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Brand guidelines
See our FAQ at the bottom, we have answered what you will from collaborating with us.
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We redefine property branding, signage, and wayfinding with a dynamic approach that transcends the conventional, from its core purpose to the visitor's journey. Whether it's transforming mixed-use blocks or infusing character into residential buildings, our expertise goes beyond bid preparation, fostering a creative partnership that reshapes the very fabric of urban spaces. Compliant with the latest UK Government regulations, our installations of wayfinding signage become opportunities for enhancement, blending functionality with creativity for positive transformations that speak volumes.
Our design strategically harmonises visuals with architectural narratives and aesthetics. In our partnership, we begin by immersing ourselves in the architectural brief, exploring typology and functionality. Through site visits, scenario tests, and mock-ups, we validate our intuitive approach, considering both space and human behaviour. The result is an expressive design that shapes spaces that reflect your vision while enhancing the overall experience for residents, visitors, and users alike.
What's Included
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Signage Design
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Iconography Design
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Colour Palette
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Primary Typeface
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Wayfinding system
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Typography Hierarchy System
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Custom patterns
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Hoarding Design/ Construction Notice Graphics
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A4 Poster Template Design
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We specialise in crafting intuitive, engaging, and conversion-driven website experiences to elevate your brand's online presence. Our meticulous process begins with a deep dive into your brand persona, visual language, objectives, community, and identity. Armed with this insight, we develop design directions that truly resonate. SEO (Search Engine Optimisation) helps your website rank higher in search results, and we integrate SEO strategies during the design phase.
From extensive market research to collaborative brainstorming, wireframing, prototyping, and iterative design revisions, we ensure functionality and aesthetic appeal. We handle every aspect, from user experience to the final website build, ensuring it's optimised for all devices.
What's Included
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SEO Strategy
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Custom Wireframe
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Concept Design
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Web Development
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We steer the visual aesthetics and storytelling of your brand's imagery, ensuring it aligns seamlessly with your identity, values, and message. Our collaborative and strategic approach begins by integrating core messaging and identity into a comprehensive art direction plan. This includes selecting locations, crafting mood boards, developing style guides, and briefing photographers and set designers.
We meticulously choose photographers whose style harmonises with the brand's vision, guiding them throughout post-production to maintain consistency. We provide hands-on creative direction during shoots, refining compositions, and overseeing the visual narrative to ensure alignment with the agreed-upon art direction.
What's Included
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Shot Mood Board
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Production Guide
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Photograph Retouch
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In addition to our core services, we provide a diverse range of design offerings that you can tap into to tailor a comprehensive solution for all your current needs. Explore our additional design services to enhance and customise your brand's creative journey. Whether it's refining your visual identity or exploring unique design elements, we have the expertise to elevate every aspect of your brand.
What We Offer
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Social Communication templates
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Report / Publication Design
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Packaging Design
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Poster Design
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Brand Merchant Design
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How Our Service Feels Like
"We wanted to connect better with our design-conscious clients. Erica did an incredible job crafting a brand that truly represents our business and resonates with our target audience. Now, we're attracting clients who appreciate thoughtful design and attention to detail. Studio EYC delivered carefully considered, detailed branding that appeals to design professionals."
✔️ ATTRACTING IDEAL CLIENTS
✔️ BRAND AWARENESS
Conor O'Sullivan & Fred Miles
Founders of Float Engineering
"We struggled to find time for our brand, often reacting to design tasks as they came up instead of planning a comprehensive strategy. We're now attracting ideal projects, capturing our audience's attention. Erica at Studio EYC's collaborative and efficient communication style has been key to this transformation. She truly understands our brand and values, ensuring that the design deliverables are spot on."
✔️ AUDIENCE PAYS ATTENTION
✔️ ATTRACTING IDEAL PROJECTS
Carol Dwyer
Founder of Deeney's
"Our brand persona wasn’t refined and consistent before working with Studio EYC. At the start, Erica was able to articulate our brand’s messaging and spent a lot of time to make sure she understands us truly. Not everyone does that! She was very caring and she picked up all the details. She also looks out for us to make sure we don’t get lost down a different path."
✔️ IMPROVED BRAND IMAGE
✔️ BRAND AWARENESS
Summer Black
Co-founder of Coconut & Moo Moo