Studio EYC, led by Erica Y Choi, is a global design powerhouse with 17 years of expertise, transforming over 75 brands into unforgettable experiences. Our unique approach blends cultural depth with bold, strategic design, creating emotionally magnetic brands that don’t just stand out—they resonate, connect, and leave a lasting impact.
ERICA CHOI
Founding Director
The Founder
She began her creative journey as a Junior Art Director in Seoul’s fashion industry. With a Master’s Degree in Communication Design, she has a rare gift for blending artistic vision with strategic thinking. Erica’s talent for turning dry language into warm, relatable visuals is deeply rooted in her emotional intelligence. Her international background and bilingual skills allow her to bridge cultural and linguistic gaps effortlessly, creating designs that truly connect with diverse audiences.
Erica’s passion for creating meaningful spaces extends beyond her design work—she brings the same level of care and attention to detail to her role as a Superhost, where she has earned an exceptional 4.9★ rating. Her commitment to crafting memorable, comforting experiences is also reflected in her work as a lecturer, where she supports Year 2 and 3 design students at London Metropolitan University. Here, she shares her expertise and passion for design, inspiring the next generation of creative leaders while instilling a deep appreciation for both aesthetics and functionality.
Social Impact Study publication creative direction for Heatherwick Studio & Little Island NYC
MISSION
Authenticity, Warmth, Humanism
We transform the creative landscape by blending refinement with a genuine human touch. Through a balance of sophisticated elegance and creativity, we embrace complexity with cheerful curiosity, leaving a lasting, positive mark on every project. Our design becomes more than just a visual tool—it’s a powerful means of connection, change, and distinction, elevating every brand we touch.
Our Partners
Alison Brooks Architects
Battersea Power Station development
Coconut & Moo Moo
David Chipperfield Architects
Deeney's Cafe
Dixon Baxi Studio
Duration Brewing
Evolve Engineering Consultant
Fermynwoods Art Gallery
Float Structures
Hanoi Kitchen
Harriott Eyles Architecture + Structure
Heatherwick Studio
London Metropolitan University
Me & Dave
PRAUD Architects
Simple Works
University of the Arts London
Whitby Wood
Forget generic, one-size-fits-all.
We customise every aspect of your brand strategy to capture your unique voice and values, ensuring an authentic identity that truly reflects who you are.
Personalisation
1
Say goodbye to jargon and endless refining. We simplify with clear communication and value-based decisions, making your decision-making process effortless and keeping you fully in the loop.
Simplify Processes
2
We dive deep into cultural and emotional insights to craft a brand that resonates powerfully with your audience, ensuring a genuine connection that hits the mark.
Audience Needs
3
PROMISES
Personalised, Simple, and Always Authentic
We offer adaptive project management and flexible timelines, so your brand evolves with your needs, keeping everything on track while accommodating changes.
Flexibility
4
We stay by your side for the 6 month after the project ends, providing continuous support and the tools you need to keep your brand thriving and evolving effectively.
Ongoing Support
5
We eliminate unnecessary overhead and offer transparent pricing, ensuring you get exceptional value without the hefty price tag, making high-quality design accessible and affordable.
Costs and Value
6
Brands Transformed
Over the years, Studio EYC has partnered with 80+ brands and products, creating impactful transformations that align with each client's unique vision and audience.
75+
Years of Design Expertise
With 17 years of experience, Studio EYC brings a wealth of creative knowledge to every project, ensuring top-quality design solutions that stand the test of time.
17
Returning Rate %