Studio EYC, led by Erica Y Choi, is a global design powerhouse with 18 years of expertise, transforming over 90 brands & projects into unforgettable experiences. Our unique approach blends cultural depth with bold, strategic design, creating emotionally intelligent brands that don’t just stand out, they resonate, connect, and leave a lasting impact.
ERICA CHOI
Founding & Creative Director
The Founder
“I care just as much about what happens after the design leaves my hands.”
Erica is a Korean-born, London-based creative director & founder of Studio EYC. Erica brings emotional intelligence and a culturally nuanced perspective to how brands look, communicate and feel. She pays close attention to people, their behaviours, cultural references and what makes them feel connected. That understanding shapes how she translates a business’s character into a distinctive visual language. She is a visual thinker and curious observer of people. She got less interested in how brands look and more curious about why people stay.
She began her Art Director career in Seoul's fashion industry in 2008 before moving to London in 2010 to pursue a Master's in Communication at Ravensbourne. With over 18 years of experience across design and visual communication, she has helped more than 90 brands & projects find clarity, character and their own visual language.
Alongside leading Studio EYC, Erica has been a visiting lecturer at London Metropolitan University since 2023, guiding students in Branding and Portfolio Making.
Social Impact Study publication creative direction for Heatherwick Studio & Little Island NYC
MISSION
Authenticity, Warmth, Humanism
We transform the creative landscape by blending refinement with a genuine human touch. Through a balance of sophisticated elegance and creativity, we embrace complexity with cheerful curiosity, leaving a lasting, positive mark on every project. Our design becomes more than just a visual tool, it’s a powerful means of connection, change, and distinction, elevating every brand we touch.
Our Partners
Built Environment
AKT II
Alison Brooks Architects
Battersea Power Station Development
David Chipperfield Architects
Domansa
Evolve Engineering
Float Structures
Harriott Eyles Architecture + Structure
Heatherwick Studio
Higgins Group
Mikhail Riches Architects
PRAUD Architects
Simple Works
Whitby Wood
Public Sector & Civic
Hackney Council
Hospitality
Bakery 4
Coconut & Moo Moo
Deeney’s Cafe
Dogeast
Duration Brewing
Gllow
Gohobi London
Hanoi Kitchen
hour London
JUJUHOME
Seoul Kimbap
Academic & Cultural
London Metropolitan University
University of the Arts London
Forget generic, one-size-fits-all.
We customise every aspect of your brand strategy to capture your unique voice and values, ensuring an authentic identity that truly reflects who you are.
Personalisation
1
Say goodbye to jargon and endless refining. We simplify with clear communication and value-based decisions, making your decision-making process effortless and keeping you fully in the loop.
Simplify Processes
2
We dive deep into cultural and emotional insights to craft a brand that resonates powerfully with your audience, ensuring a genuine connection that hits the mark.
Audience Needs
3
PROMISES
Personalised, Simple, and Always Authentic
We offer adaptive project management and flexible timelines, so your brand evolves with your needs, keeping everything on track while accommodating changes.
Flexibility
4
We stay by your side after the project ends, providing continuous support and the tools you need to keep your brand thriving and evolving effectively.
Ongoing Support
5
We eliminate unnecessary overhead and offer transparent pricing, ensuring you get exceptional value without the hefty price tag, making high-quality design accessible and affordable.
Costs and Value
6
Brands Transformed
Over the years, Studio EYC has partnered with 90+ brands and products, creating impactful transformations that align with each client's unique vision and audience.
90+
Years of Design Expertise
With 18 years of experience, Studio EYC brings a wealth of creative knowledge to every project, ensuring top-quality design solutions that stand the test of time.
18
Returning Rate %