Our approach involves harmonious collaboration, crafting straightforward solutions to intricate problems. A distinctive focus on public projects with community-centric values, particularly in timber and low embodied carbon construction, underscores the depth of our commitment. Our extensive experience in community engagement reflects our dedication to the end-users of our designs.
Goal
Our aim is to encapsulate the essence of this progressive and future-oriented structural engineering practice in London through a meticulous branding solution. The bespoke stencil logotype serves as a visual representation of Simple Works' core values: simplicity, consciousness, and collaboration. Beyond visuals, our design seeks to resonate powerfully with the audience, forging a connection that transcends the surface.
Solution
The solution involves a meticulous consideration of every design element. Defining the preferred typeface and style for the title name, discussing the appropriateness of a logo, and proposing a suitable colour palette are key steps. Subsequently, we extended our efforts to document design for external communications and office image through art direction. Our focus is on presenting a design that authentically reflects Simple Works' commitment to simplicity, innovation, and social responsibility. The emphasis lies on initial improvisation following the branding exercise, engaging the target audience to create a design that resonates and connects, capturing the essence of Simple Works.Client
Simple Works
Role
Creative Director
Deliverables
Logo
Colour palette
Primary Typeface
CVs
Reports
Business Signature
Presentation
Practice Profile
Website
Photography
Year
2019 - 2023"It was such a pleasure working with Erica. She was patient, thoughtful and always brought so many ideas to the table for our branding. We came to Erica with some ideas already in mind; she patiently and clearly worked to really understand our thought process, philosophy and what we were going for. She went above and beyond with references and ideas. She was also great at telling us gently when our ideas were not the best for the branding! I am so thankful we had her on board and I can't recommend her enough."
Laura Hannigan, Co-founder at Simple Works
Project proposal document design includes CVs, projects and cover letter.
In 2019, we initiated Simple Works on its brand journey, delivering essential brand elements. Fast forward to 2023, and our commitment to refining the brand for this London-based structural engineering firm remains steadfast. Simple Works is deeply entrenched in a dedication to the communities served and environmental consciousness.
Our approach involves harmonious collaboration, crafting straightforward solutions to intricate problems. A distinctive focus on public projects with community-centric values, particularly in timber and low embodied carbon construction, underscores the depth of our commitment. Our extensive experience in community engagement reflects our dedication to the end-users of our designs.
Goal
Our aim is to encapsulate the essence of this progressive and future-oriented structural engineering practice in London through a meticulous branding solution. The bespoke stencil logotype serves as a visual representation of Simple Works' core values: simplicity, consciousness, and collaboration. Beyond visuals, our design seeks to resonate powerfully with the audience, forging a connection that transcends the surface.
Solution
The solution involves a meticulous consideration of every design element. Defining the preferred typeface and style for the title name, discussing the appropriateness of a logo, and proposing a suitable colour palette are key steps. Subsequently, we extended our efforts to document design for external communications and office image through art direction. Our focus is on presenting a design that authentically reflects Simple Works' commitment to simplicity, innovation, and social responsibility. The emphasis lies on initial improvisation following the branding exercise, engaging the target audience to create a design that resonates and connects, capturing the essence of Simple Works.Client
Simple Works
Role
Creative Director
Deliverables
Logo
Colour palette
Primary Typeface
CVs
Reports
Business Signature
Presentation
Practice Profile
Website
Photography
Year
2019 - 2023"It was such a pleasure working with Erica. She was patient, thoughtful and always brought so many ideas to the table for our branding. We came to Erica with some ideas already in mind; she patiently and clearly worked to really understand our thought process, philosophy and what we were going for. She went above and beyond with references and ideas. She was also great at telling us gently when our ideas were not the best for the branding! I am so thankful we had her on board and I can't recommend her enough."
Laura Hannigan, Co-founder at Simple Works