Brief
Gllow, a new luxury brand in the cosmetics, perfume, and candle industry, needed a visual identity that would resonate with their ethos of clean, memorable scents and evoke the joy of gift-giving. The challenge was to create a sophisticated yet approachable brand presence that stands out in a competitive market.
Challenge
How do you design an identity that not only reflects the elegance of Gllow’s products but also connects emotionally with customers, making them feel as if they’re unwrapping a gift with every purchase?
Solution
We crafted a cohesive visual language, including a sub-logo, elegant packaging, and stylish merch design. Each element was designed to embody the brand’s values of simplicity, sophistication, and personal connection, ensuring that Gllow not only looks beautiful but also feels like a special experience every time. Gllow shines in every detail, creating moments of joy and discovery for every customer.Services
Graphic Design, Bespoke Logotype, Package Design, Merch Design
Typeface
Emilio
Year
2024
Client
Gllow Candle Bar
Location
Austin, United States"I had an amazing time working with Erica! She was very informative and used the information I shared about my brand to create something beautiful that captured it perfectly!"
Founder of Gllow, Elizabeth Adebanjo
This secondary logo, crafted by Studio EYC for their premium merch, enhances Gllow's brand image and elevates the entire candle-making experience. Gllow aspires to be more than just a candle brand.
Gllow is a brand dedicated to the art of clean fragrances and ingredients, aiming to spark memories and evoke emotions with every scent. Our goal at Studio EYC was to elevate the brand’s image and online presence, creating a sophisticated and arty visual language that resonates deeply with our audience. The goal is to craft an identity that not only stands out aesthetically but also fosters a genuine connection with the audience, making Gllow synonymous with everyday brilliance and comfort.
Brief
Gllow, a new luxury brand in the cosmetics, perfume, and candle industry, needed a visual identity that would resonate with their ethos of clean, memorable scents and evoke the joy of gift-giving. The challenge was to create a sophisticated yet approachable brand presence that stands out in a competitive market.
Challenge
How do you design an identity that not only reflects the elegance of Gllow’s products but also connects emotionally with customers, making them feel as if they’re unwrapping a gift with every purchase?
Solution
We crafted a cohesive visual language, including a sub-logo, elegant packaging, and stylish merch design. Each element was designed to embody the brand’s values of simplicity, sophistication, and personal connection, ensuring that Gllow not only looks beautiful but also feels like a special experience every time. Gllow shines in every detail, creating moments of joy and discovery for every customer.Services
Graphic Design, Bespoke Logotype, Package Design, Merch Design
Typeface
Emilio
Year
2024
Client
Gllow Candle Bar
Location
Austin, United States"I had an amazing time working with Erica! She was very informative and used the information I shared about my brand to create something beautiful that captured it perfectly!"
Founder of Gllow, Elizabeth Adebanjo