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Evolve, a London-based engineering firm with a strong focus on human-centricity, sought to revamp their brand identity to align with their core values and showcase their exceptional approach and expertise. Our task was to infuse the brand with four distinctive values: brightness, empathy, competence, and diligence, whilst crafting a cohesive visual identity that truly represents Evolve's unique positioning in the market.
  • Objectives
    Develop a brand identity that reflects Evolve's human-centric approach and showcases their technical expertise.

    Create a versatile and visually compelling logo and wordmark that captures the essence of the brand.
    Establish a consistent and coherent visual language across various touchpoints.

    Define brand guidelines for logo usage, clear space, colour palette, typography, and photography style.
    Develop a distinct tone of voice that conveys Evolve's professionalism, helpfulness, and expertise.

  • Service
    Branding, Digital presence, Editorial design

    Colour palette
    Primary Typeface
    Business Signature
    Practice Profile



    Evolve Engineering

    London, UK

Evolve Consulting Engineers

  • Design Concept
    The redesigned look for Duration Beer features a modern Möbius twist, seamlessly blending modern aesthetics with even weight and clean lines. This contemporary approach is complemented by the integration of the slab serif typeface, Aleo, known for its semi-rounded details and sleek structure. The collaboration of these design elements results in a new brand identity that boasts both modernity and high readability on can labels.

    The collaborative effort between Studio EYC and 5HT Studio successfully blends branding with architectural and 3D rendering work, meeting the client's objectives and enhancing the overall visibility and readability of Duration Beer on can labels.

    Future Outlook
    Anticipate further extensions of the new brand identity onto packaging, stationery, and goods in Phase 2, scheduled for implementation in late 2019.


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