Duration Beer, a farmhouse brewery committed to quality and situated in Norfolk, initiated a collaborative venture involving Studio EYC and 5HT Studio. This collaboration seamlessly integrates branding and architectural expertise, resulting in a visual identity that resonates with the client's vision for an exceptional farmhouse brewery experience. Under the design direction of Erica Choi from Studio EYC, the project sought to transform the brewery's visual elements, commencing with the development of a new logo, primary typeface, and color palette in Phase 1.
Design Concept
The redesigned look for Duration Beer features a modern Möbius twist, seamlessly blending modern aesthetics with even weight and clean lines. This contemporary approach is complemented by the integration of the slab serif typeface, Aleo, known for its semi-rounded details and sleek structure. The collaboration of these design elements results in a new brand identity that boasts both modernity and high readability on can labels.
Achievements
The collaborative effort between Studio EYC and 5HT Studio successfully blends branding with architectural and 3D rendering work, meeting the client's objectives and enhancing the overall visibility and readability of Duration Beer on can labels.
Future Outlook
Anticipate further extensions of the new brand identity onto packaging, stationery, and goods in Phase 2, scheduled for implementation in late 2019.Service
Branding, Graphic Design, Package Design, Editorial Design
Deliverables
Logo
Typoface
Colour palette
Project info sheet
Landing page
Business cards
Package Design
Signage
Illustration
Typeface
Aleo
Space Design
5HT Studio
Photography & 3D
5HT Studio
Year
2019
Client
Duration Brewery
Location
Norfolk, UK
Duration Brewery
Design Concept
The redesigned look for Duration Beer features a modern Möbius twist, seamlessly blending modern aesthetics with even weight and clean lines. This contemporary approach is complemented by the integration of the slab serif typeface, Aleo, known for its semi-rounded details and sleek structure. The collaboration of these design elements results in a new brand identity that boasts both modernity and high readability on can labels.
Achievements
The collaborative effort between Studio EYC and 5HT Studio successfully blends branding with architectural and 3D rendering work, meeting the client's objectives and enhancing the overall visibility and readability of Duration Beer on can labels.
Future Outlook
Anticipate further extensions of the new brand identity onto packaging, stationery, and goods in Phase 2, scheduled for implementation in late 2019.Services
Visual Strategy, Graphic Design, Motion Graphic Design, Editorial Design
Typeface
Nato Sans, Lora, Permanent Marker
Year
2024
Client
Heatherwick Studio
Location
London, United Kingdom
Beer label template design
