top of page
Duration Beer, a farmhouse brewery committed to quality and situated in Norfolk, initiated a collaborative venture involving Studio EYC and 5HT Studio. This collaboration seamlessly integrates branding and architectural expertise, resulting in a visual identity that resonates with the client's vision for an exceptional farmhouse brewery experience. Under the design direction of Erica Choi from Studio EYC, the project sought to transform the brewery's visual elements, commencing with the development of a new logo, primary typeface, and color palette in Phase 1.
  • Design Concept
    The redesigned look for Duration Beer features a modern Möbius twist, seamlessly blending modern aesthetics with even weight and clean lines. This contemporary approach is complemented by the integration of the slab serif typeface, Aleo, known for its semi-rounded details and sleek structure. The collaboration of these design elements results in a new brand identity that boasts both modernity and high readability on can labels.

    Achievements
    The collaborative effort between Studio EYC and 5HT Studio successfully blends branding with architectural and 3D rendering work, meeting the client's objectives and enhancing the overall visibility and readability of Duration Beer on can labels.

    Future Outlook
    Anticipate further extensions of the new brand identity onto packaging, stationery, and goods in Phase 2, scheduled for implementation in late 2019.

  • Service
    Branding, Graphic Design, Package Design, Editorial Design

    Deliverables
    Logo
    Typoface
    Colour palette
    Project info sheet
    Landing page
    Business cards
    Package Design
    Signage
    Illustration

    Typeface
    Aleo

    Space Design
    5HT Studio

    Photography & 3D
    5HT Studio

    Year
    2019

    Client
    Duration Brewery

    Location
    Norfolk, UK

Duration Brewery

  • Design Concept
    The redesigned look for Duration Beer features a modern Möbius twist, seamlessly blending modern aesthetics with even weight and clean lines. This contemporary approach is complemented by the integration of the slab serif typeface, Aleo, known for its semi-rounded details and sleek structure. The collaboration of these design elements results in a new brand identity that boasts both modernity and high readability on can labels.

    Achievements
    The collaborative effort between Studio EYC and 5HT Studio successfully blends branding with architectural and 3D rendering work, meeting the client's objectives and enhancing the overall visibility and readability of Duration Beer on can labels.

    Future Outlook
    Anticipate further extensions of the new brand identity onto packaging, stationery, and goods in Phase 2, scheduled for implementation in late 2019.

Beer label template design

bottom of page